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‘Tis the season for new year’s resolutions. Folks are busy making resolutions for their personal lives, their relationships, and more. However, it’s a great time to take a good look at your direct sales business, where you’ve been, and what resolutions you can make for the new year to be better than ever.
Resolve to be Better at Consistency
I get it. It’s hard to post every day. Scheduling posts, constantly sharing the business….it can be exhausting. When I get exhausted and have a giant to-do list, the most tempting thing is to go climb into my bed and take a nap. However, that doesn’t help my business. As I evaluate what others have done, the key is consistent, hard work. No one simply arrives at the top of the mountain: they must climb one step at a time. Success is a hard path. Consistent work yields results.
Resolve to Take it One Step at a Time
The old adage says, ‘how does an ant eat an elephant? One bite at a time.’ We might laugh at that, however, it is so true. It’s not a normal thing to sign up one day and be at the top of the company the second day. It takes that slow, consistent work, but it also takes one step at a time. Pick one thing in each moment, focus on that until it is completed, and then go on to the next task. Feel scattered? Strip away the extra, focus on the one, and climb from there.
Resolve to Treat Your Business Like a Business
Stereotypes of direct sales businesses often involve that being a hobby; a fun thing that you do in your extra moments. For some, that may be true, but I know very few direct sales folks who do not want to be paid for their work. Additionally, I get home from my part-time job that I have retained, I go down to my workspace and work for hours.
Setting and keeping hours in my business has been crucial: the pinned post of my groups clearly lay out working hours, my time off, and when folks can expect answers. I don’t break that: that allows me to have some margin, which is normal for a typical working schedule. It gives me a break, defines my boundaries, and enables me to rest.
Resolve to Not Be Guilted Into Anything
Guilt is a huge thing in direct sales. Direct sales taps into the arena of relationship marketing, and anytime relationships are involved, emotions are involved. I determined early on in my business that I would choose generosity and not guilt. I would give, give, give freely, and not be manipulated or guilted into anything. When retailers inevitably contact me and ask to purchase my inventory at wholesale when it is not listed as wholesale (and it happens), I do not respond. I don’t even acknowledge it. It’s not because I seek to be a jerk; it’s because that is something I have decided is not my focus. When I receive messages from unknown customers with a sob story about how they need a particular pair of leggings as a gift (unfortunately, these sob stories happen far too often), I don’t respond.
I choose to give to customers that I have cultivated relationships with; those that have given me an opportunity to reach into their lives and bless them. A gift given from a place of guilt is a tainted gift, and I don’t want that for my business.
Resolve to Take a Break Now and Then
Friend, if you are NOT taking breaks, please go, sit down on your couch, put down your phone, snuggle your spouse or children, and watch a movie. No phone; no iPad, no laptop. Take a focused break; not a break where you hold your phone and do facebook while watching a tv show. Take a 100% break where you do not touch anything related to your business. Why is this important? This is when ideas bubble inside you. Sometimes, the best thing that you can do is to simply step away, take a break, and come back to whatever you’re working on.
Creativity and innovation need room to breathe. Give them that space, and you may be amazed at the results. Simply adding breaks to my life has helped so much in retaining passion and love for what I do.
What do you think? What are your new year’s resolutions for your group? In case one of your resolutions is consistency, well, here’s a list of handy-dandy New Year’s post ideas to start your group right in 2018.