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As a direct seller, I put paper material in every package that I ship out. Including my information gives me a chance to have a hand-written note, my contact information for them to be able to reconnect with me to buy more product, and honestly, to remember that I am the one they purchased from.
However, I have recently decided that instead of sending out my business card, I will be sending out more magnets instead. Here’s why I am choosing magnets rather than business cards.
People Throw Away Business Cards
I have a bowl on my dresser that I toss all paper materials into. In a perfect world, I would mark who sent what; purchase date, or additional details. The reality is that I throw cards into the bowl until the bowl is full, and then, sift through it to make sure I didn’t drop a dollar or a gift card in the bowl, and then throw everything away in one fell swoop. All those business cards end up right in the trash, forgotten.
You know what I have done with the 3 direct sellers who sent magnets with my order? They ended up on my fridge. A magnet serves a secondary purpose. Remember the old Yellow Pages phone books that would get dropped off on our doorsteps back in the day? They always had magnets attached to the front, advertising lawyers and real estate agents. Those magnets lived on our refrigerators for YEARS, and even followed us to new houses and new refrigerators. People rarely throw away something legitimately useful.
Business Cards Don’t Reach My Target Audience
If I was to describe my ideal client, she would not necessarily be a business card totin’ woman. She’s like me; with a purse that is a black hole of awesome. She has a messy counter, and piles of paper that need to be sorted (and mostly thrown away or recycled). Business cards are just another piece of paper that will most certainly get lost.
The key to a growing and sustainable business is reaching my ideal client; my target audience where she is at – and if a business card will be swallowed by the black hole of her purse, I don’t want it to die a slow, bent, folded, dog-earned death. I want to be on her refrigerator, smiling at her as she gets cream for her essential morning cup of coffee.
Most of Your Competition Uses Business Cards
How can you be unique in a world of people who are selling the same or similar product? It’s all in how you brand and market yourself. These printed materials can be an essential part of sharing who you are.
Most of the folks who I purchase from have a basic business card with their name, Facebook page, website, email address, etc. If I am being brutally honest, all of these cards are boring and just another bit of same old, same old. If I’ve seen one; I’ve seen them all.
Utilizing magnets in your mailing strategy can be a great way to set yourself apart as you are seeking to reach your ideal client, and set yourself apart in a sea of direct sellers.
Thinking about ordering magnets? I got you. Here’s a link for a $20 voucher from Vista Print, so you can get started on ordering magnets now!