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The mailman has barely dropped your package in the mail box and driven on to the neighbor, and you’re already busting into that mailbox. You just KNOW from stalking your text updates and tracking numbers that you have a package in the mail. Whatever it is; whether it be jewelry, makeup, clothing, or nail products, you’re excited for it. You tear open the package, and now we get to answer the big question: did your seller include a gift in your package?
Why Would Sellers Include a Gift?
In the world of direct sales and social selling, it’s way more than simply a business transaction. There are relationships involved; connections, emotions, and feelings. Individuals brand themselves, creating their own graphics, blogs, and print materials to accompany packaging (or go out in the mail afterwards as a thank you). Many direct sellers include a little extra trinket; a key chain, piece of candy, magnets, or other items in their package.
In Defense of Including Extras in Packages
I love putting extras in packages. I like the idea of including an extra something in the packaging; a coordinating necklace or a piece of fancy chocolate. That just feels like fun. It feels like an extra ray of sunshine into someone’s life. It feels good.
Many times, I have received thank you messages for the extra items that I included. “You’ll make me stylist yet,” one customer declared, after I sent her a necklace with her outfit. For some, these extra gifts makes them feel valued and special.
On NOT Including Extras in Packages
Let’s take a step into reality. I get home from work. I’m tired. Packages get tossed onto the table; dinner made in a frenzy. Because I am anxious so see how magical these pieces are, I rip open the packages between tasks; toss aside all packaging, and hold the clothing up against my body. All papers included are glanced at and tossed into a bowl; business cards, unicorn keychains, notepads, erasers, and more.
Then, once the bowl fills up, I sift through it to make sure nothing important was thrown in, and then dump the contents in the trash.
It hurts me, friends, because I know the budget and pricing and the cost of these things. But at the same time, I have removed all extra keys from my keychain: I don’t need a unicorn on there. I wear the same jewelry almost every day. Most candies and food products get tossed in the trash immediately, unless I personally know the seller well. Anything scented gets thrown out unceremoniously, to avoid triggering any allergies.
So then what? The debate rages on: to gift, or not to gift. I’ve opted not to give gifts; choosing instead to toss in an extra pair of leggings, or free shipping. Additionally, I’ve opted to include magnets in my packages rather than business cards (see why here). If you DO choose to give gifts, I have a handy-dandy list of fun ideas of items that you can put in your packages.