• Do I Need Show Notes for My Podcast?

    So you’re starting a podcast, and you’re thinking through all of the logistics of getting it set up and out in the world. But you have a burning question: do I need show notes for my podcast?

    This isn’t a stupid question, by the way. If you’re starting a podcast, then chances are that you have decided NOT to take the blogging route, so you don’t have to write. It’s ok, some folks sit down in front of a computer to write and get complete paralysis. I get it – I love blogging and even now have issues coming up with stuff occasionally.

    However, I would argue that every podcast needs some form of show notes, and here’s why.

    Show Notes Help with SEO

    If only audio content could be indexed by Google. The internet would see the incredible value that you have produced.

    I look at transcripts from my client’s episodes daily, and the sheer amount of content is almost staggering. A twenty-eight-minute interview is almost 6000 words. Try writing all of that in half an hour. That sounds exhausting!

    We all know that Google likes to index our content, and dig through each posts’ metadata, and loves those long, juicy, informative posts. So how can we get information out there about all that amazingness on our podcasts?

    Enter show notes. While these aren’t at the same level as a 6000-word blog post, the text written will help Google’s search crawlers to see the new content that you have created, and who needs to see it.

    Your Audience Needs Show Notes

    They may not realize it, but they really do.

    Have you ever flipped through a restaurant menu, and wanted to know more beyond just the titles of the dishes? My favorite restaurants break down the ingredients and tell you all the flavors that make up this dish. It doesn’t give me the entire recipe, but it gives me enough to decide that this is exactly what I want.

    Your show notes are like those recipe descriptions. They help your listeners, who are likely scrolling through their favorite podcast listening platform, trying to figure out what to listen to. These descriptions tell them succinctly what to expect, and exactly what you are going to give them.

    Also, your people will be grateful that you have show notes as you develop a backlog of content. Instead of asking you about “that episode where you talked about that one thing…” then they can look through show notes to find exactly what they are looking for.

    Show Notes Connect Your Audience to Valuable Resources

    So let’s say that you mention resources in your podcast.

    Here’s an example. I love Mike Pearson’s Stupid Simple SEO course. I took it, and loved it. So if I was on a podcast about blogging, and someone asked me about how I learned SEO, I would want to share a link to his course!

    Show notes is where you can put these links.

    Additionally, let’s say you have an interview with an industry expert. If you think a person is worth interviewing and putting on your show, then you should probably link to how your audience can find them so that they can continue to learn from them.

    Show notes will allow you to have a place to link to the other person’s content or social media channels. This helps put everything in one place.

    You Need Show Notes to Connect With Your Audience

    Podcasts are great because they are FREE, and that is truly my favorite F word. However, you want to be able to connect with your audience and make conversions.

    Show notes are a great way to showcase your current offers.

    You can also use your show notes as a way to help get people on your email list, so that you can continue to offer them even more value! This is a great place to house all of those offers.

    You Need Content for your Website

    Look no further: with show notes, you’ll have consistent content on your website.

    Posting show notes helps keep your website growing and active, which Google loves.

    Need Help with Show Notes?

    I’m here to help you get show notes! I offer flexible packages to help your podcast grow, whether you want to create extra website content, engage an email list, or focus on social media content, we can prepare an amazing package that fits your needs. Let’s get started, and fill out this form to schedule a FREE 15-minute discovery call to learn if I would be a good fit to help you get your podcast show notes.

  • Three Ways to Effectively Manage Your Time

    Every entrepreneur knows the struggle of not having enough hours in the day. This hits hard especially in the beginning stages of business, when establishing a web presence, and creating content. The baby entrepreneur isn’t big enough to afford to hire out some of the work (YET), but is right on the cusp of greatness. Having the time to accomplish that greatness is often the biggest struggle, but can be overcome with just a bit of strategy.

    Set a Timer

    Ever feel like time has stopped when you have a giant task to do within a few hours? Find yourself madly hustling during the last five minutes of your time to work on a project?

    It’s time to capture that level of focus, and unleash it on your entire business.

    Use a timer to help you with those “five more minutes.” Need to get Pinterest graphics created? Set a timer for a set amount of time – enough to get stuff DONE, but also short enough that you won’t have a numb butt at the end. I personally set a timer for 25 minutes like this – if I can get up and run around a little every 25 or 50 minutes, I can survive the amount of time it takes to get my task done.

    At least, in the beginning, I think of it as survival.

    I quickly learn to thrive off that timer – it allows me to sit down and get stuff done with focus and intentionality, because I know that I will be accomplishing that task, and will be able to get up and do something else shortly. This is important because my list is wide and varied.

    Use Time Blocking

    Along with the above suggestion to use a timer comes with a need to know HOW to use that time. You can’t just set a timer and look at your to-do list. You’ll probably do the same thing I do:

    • Me: sets timer, pulls out to-do list
    • Determines task – create an event on Facebook for training
    • Opens Facebook
    • Sees message notification; clicks over to messenger to see if it’s important
    • Oh, it’s a quick one, I can answer that
    • Answers message. Takes longer than planned. Oops.
    • Back to the Facebook app
    • Sees ad for a training course that is in an area I need to grow in
    • Clicks ad; reads landing page
    • Takes notes on the landing page, so I can learn from what they did right
    • Scrolls through to see what other content this coach has made
    • Reads comments on a post about their training to see if it’s any good
    • Timer dings. I didn’t get anything done.

    Do you feel me there? Without a strategy, I cannot get anything done – or, I can get one or two things done, and the rest of my tasks suffer. When my tasks suffer, I don’t move forward, and I don’t make any money. I lower the return of my time investment by not focusing.

    Block Out Distractions

    If utterly possible, create a workspace for yourself. When I REALLY want to get stuff done, I have a small marble-patterned TV tray that I use. Our house isn’t big enough for me to have a dedicated workspace, and I’m ok with that – I like the mobility of my laptop at this time.

    However, when I need to GET. IT. DONE., I pull out that foldable tray. I set it up, and it’s got room for my computer, mouse, and a cup. Nothing else. Well, maybe a snack. But nothing else. Nada.

    I put my headphones on, with some instrumental music, and get my tasks accomplished.

    I’m not jumping up to take care of other things, I’m not being interrupted. It allows me to be able to actually complete the tasks that I have planned to do.

    Also – let me through it out there – I close the other windows in my browser when I do this. If you’re like me, you typically have about 8-10 tabs in your browser open. Nope. It’s time to close all of those tabs and focus. No Facebook, no Instagram, no Pinterest. Those things are lovely in their time, but they are not conducive to getting stuff done. I cannot accomplish my tasks if my attention is elsewhere.

    For those of you with jobs (like me) or with children (not like me), these uninterrupted moments are golden. They MUST be scheduled and protected.

    In college, I took a musical elective – harp. I loved that class, and each week, as part of my homework, I turned in a “practice card.” This was a log of the hours that I practiced. Instead of just going to the practice rooms where the harps were stored whenever I could, I instead scheduled my practice times. I treated it like an appointment that I could not miss. I found that the more faithful I was to that appointment, the more I came to love and crave those hours. The best part was, I got results from those hours of practice.

    It’s the same in business – when you establish disciplines, it’s hard at first. You have to treat those times as an appointment that you simply cannot miss. Write it down in your planner; hire a babysitter or do a “sitter swap” with another mom so that you can trade off uninterrupted time to work. I won’t paint a rosy picture of perfection; it takes WORK to get that habit established.

    Once you do, however, it becomes something you long for and crave.

    These are my three time management “hacks” – how do you practice effective time management to get your tasks accomplished?

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  • What I Wish I Knew Before I Started Blogging

    I have been blogging for nearly a year and a half now on this blog, and I have learned a lot of lessons during my time. While I was talking to my two blogging accountability partners about our blogging experience, we decided that it was time to talk about our experience. We talk a lot about our blogs, best practices and such – I mean, our group message could probably be turned into a course, with the valuable content there (if you don’t have a blogging accountability parter, you NEED one or two – they kick your butt, tell you to blog, and you end up teaching each other and learning together!).

    So here’s how this works: this post is part of a 3-post roundup with 2 of my favorite blogger friends. You can read the other posts in the series here:

    I Wish I Knew That One Size Doesn’t Fit All in the World of Blogging

    There’s no such thing as a blogging formula, really. What works for one person isn’t going to play out the same for another blogger. We each have a different voice and a different style and a different audience.

    When I went through a blogging boot camp, I was told that at 40 posts, I would see an increase in visitors to my blog. It didn’t quite work that way. In fact, if you google search the number of posts you have to have to get strong SEO results, there’s no absolute number. It can be 40 posts, it can be 70 posts. It just really depends on how you are keywording and sharing your blog. I know of bloggers with 15 posts that are getting 25,000 views a month (and applying to the MediaVine ad network), and I know bloggers with 100 posts who get barely more than a few thousand views a month.

    At my heyday, when I was blogging for a high-traffic search term, I would get approximately 200 hits a day. It was crazy! Now, with a lower search traffic term, I am building up to that number of hits again. It just takes time, and your blogging story will be different from every other blogger’s story.

    I Wish I Had Built My Email List from Day 1

    A lot of aspects of blogging are scary for someone who hasn’t done it before. Email marketing is invaluable for those who want to build a strong following and a repeat audience who is addicted to your content. I started my blogging experience with Jetpack installed on my blog, and ended up ditching it because it glitched out. Apparently, I had a lot of followers on Jetpack through their subscription service, and when it crashed, I lost those subscribers.

    See, here’s the thing: when I rely on an outside service, I don’t own my followers. I don’t have their information. The same issue happens with Facebook, and with Twitter. If you use any kind of social media service, you don’t own those followers, and you’re at the mercy of that service. If Facebook shut down today, I wouldn’t have the traffic from Facebook. If Twitter went away, I wouldn’t have access to those followers.

    With a mail service, I own that list. It’s not just a curated list on a social media platform that has chosen to follow me. It’s people who have willingly opted in to receive emails from me.

    And, honestly, they expect to see more marketing in their inbox. People go to social media sites to be entertained, not sold to. They want to have fun and connect with friends, not be asked to buy.

    If you look at how big brands run their social media, you’ll see a lot of storytelling. If you look at your inbox, you see (and expect) sales pitches. People are WAY more forgiving when you slide into their email DM’s vs when you’re spamming them on Facebook.

    I Wish I Had Outsourced Earlier

    I hired a Pinterest strategist yesterday, and I cannot express how excited I was. I’ve used all the tools available to me: I mean, Tailwind has SAVED my butt so far! However, I wasn’t getting the traffic that my blog is capable of, and I heartily believe that it was due to the fact that I was just hanging on for dear life.

    Outsourcing means that you pay someone else to do the things that:

    1. You’re not good at -OR-
    2. The things that aren’t strategic tasks for you

    Posting to Pinterest took a lot of time for me every single week. I hired my strategist, and you know what I did in the time that I normally would have taken to work on scheduling my Pinterest? I batch-made more than 100 graphics. Yep.

    What do you wish that you knew before you started blogging? Tell me in the comments, and make sure that you visit Nicole and Devin’s posts in this series. Here are the links again:

    Want to learn more about my blogging journey? You can find me first income report HERE, and my 2019 blogging lessons learned HERE.

    Was this helpful? Pin it HERE:

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  • Three SEO Tips Every Beginning Blogger Should Know

    You’re a blogger. Maybe it’s a hobby, maybe you’re looking to start a business. Those income reports claiming six-figure income dazzle you monthly; as you dream of having even a mere percentage of that, thinking about how those numbers would change your life. Perhaps you’re creating a sales funnel for your small Etsy store, or launching an indie boutique. Affiliate marketing or launching a coaching business may be your goal. There’s one thing that you’ve heard of, and KNOW that you need to become more proficient in. That mysterious, nebulous, slightly terrifying thing: you’ve got to figure out SEO. Don’t worry: I’m here to share my top 3 SEO tips every beginning blogger should know.

    Heads up – and this is going to get fun – this is part one of my two-month SEO Saturday series on the blog. Each Saturday in January and February, I will make a blog post about some form of SEO-related topic for beginning (and maybe not-so-beginning) bloggers.

    SEO Tip #1: SEO isn’t Just Technical Information

    Can I make a confession? When I was a brand new blogger, working on my first self-hosted site, I was scared of SEO. I mean, it’s such a big thing that it has to have an acronym! There are people whose careers are completely about helping websites be found on Google. So many new terms to learn, like backlinks, ranking, on-page SEO, off-page SEO – oh my! It makes my head spin sometimes just to list all of that.

    At the core, however, there are a few things that most content creators know and are familiar with: the knowlike,  and trust factor. These work for SEO as well as human interactions. Google comes to know your site as you continue to create content. Google likes you when you create good content that people like, and trust (and come back to repeatedly). You earn rank (and trust) when you update that content to be fresh and current.

    So yes, friends, get to know that technical information. It will serve you well, and you’ll learn so much about how to be found on Google and how to edge out the competition and rank higher (and increase conversions, which is something every website owner wants – making money is not a bad thing at all!). However, remember that at the heart of an algorithm is a creator. SEO is about pleasing man and machine simultaneously – and if you have to choose, please the man. After all, mankind is the one that has the cash.

    SEO Tip #2: SEO is About Helping People Find You

    This may sound like a contradiction to my last point, but hang tight. It’s all going to come together in a minute. Some bloggers remind me of that one kid who was really good at hide-and-seek. We all had a friend like that: could always pinpoint the best hiding spot, and could outrun everyone. Chasing and catching that friend was like chasing Hermes the Greek god. “My ideal client will find me,” these bloggers will think. “I’ll just say what I need to say, and the right person will come to me.” Their logic – and mine as well, for a long time, was that if I wrote for a machine (see above) that I would be a sell-out for the message that I had to say.

    No one wants to be a sell-out – right?

    SEO is not selling out your message. It’s about finding a new way to say your message in a way that helps your audience find you. You’re no longer running by yourself with your own ideas and content; you’re trailblazing and creating a path for your ideal client to find you. Your ideal client – that person who feels a leap in their soul when they read your words – is looking for you! But they don’t search in fanciful phrases and clever turns of words. They type basic keywords into the mighty Google…and find someone else.

    You can use your clever turns of words – after all, that content is going to make your kind of people fall in love with you – but use clear, SEO-optimized titles. Be smart about alt text (alt text is text that you input when you upload images which makes the images indexable – we’ll get to that in detail in this series, I promise). Use the FREE Yoast plugin (there is a paid upgrade; you can get that one as you grow – and it’s totally worth it!) as a tool to help you optimize your titles, tags, keywords, and links.

    The key is to avoid shouting into the wind – you don’t want to do a lot of work and then have no one read it. Marrying SEO with your personality and uniqueness helps your ideal person find you and fall in love with you and your content.

    SEO Tip #3: SEO is a Marathon, Not a Sprint

    Shocking, I know. However, we live in a fast-paced world, and we expect fast results. It only takes minutes for some content to go viral; it takes years to establish the credibility of other websites. For a small blogger, SEO can feel like an uphill climb to success.

    To help yourself with that marathon, do small tasks every day that help your website. Here are a few ideas:

    • create new content
    • interlink existing content (ie, find related articles on your blog and link to them! Make sure that they make sense; don’t randomly link to a non-related article)
    • update current content
    • review your categories and tags
    • update heading levels in your blog posts (pro tip: add your keywords into your heading level 2 – it’s a great practice for SEO!)

    I’m going to stick with the running metaphor here, because it’s apropos: you don’t get up one day and expect to run a marathon with ease (you can just get up one day and run a marathon; I’ve done it – I could barely walk after it for the next three days, and I cried the last 5 kilometers as I ran, but hey, that’s a story for a different day). In order to perform SEO with ease for your website, you need to train, and discipline yourself daily to do those small actions that yield big results.

    Learning more and more about SEO was one of my biggest blogging takeaways in 2018, and I am so excited to bring you this series and help you not be intimidated by the technical nature of SEO and be able to embrace SEO so that you can find your new internet besties and make Google search engines fall in love with you. Make sure that you tune in to read more posts in this series, and sign up for my newsletter so you don’t miss a single post.

    So tell me in the comments – what scares you about SEO? What are you excited to learn from this series?

  • How I Cracked the Pinterest Code

    I’ve had Pinterest since the early days, when you needed an invite to create an account. I’ve had boards for everything: Trim Healthy Mama, handmade leather goods, capsule wardrobes, and nail art. When I dug into the blogging and direct sales world, I found that Pinterest was a common source of traffic for most bloggers, which made me realize: I needed to figure out how to crack the Pinterest code. Here’s how I went from 13,000 views a month to 1.3 million views a month in 8 months.

    Screenshot of my monthly Pinterest views, taken December 30th, 2018.

    I Signed Up for Tailwind

    My Pinterest habits tend to be fairly bad – or at least, for someone who wanted to use Pinterest to promote my work. Before I created my Pinterest strategy, I’d be laying in bed before I slept, marathon pinning a ton of pins in the one particular thing I was interested in that day….for example, if I was thinking about food and meal planning, I’d pin a ton of recipes. Or if I was dreaming of leather goods, I’d pin a bunch of purses and fantastic shoes. Anyone who followed me would wake up to a flood of single-topic pins in their feed.

    I mean, that’s not BAD on Pinterest….but the thing is, it’s not strategic for a business owner or blogger. It’s important to pin a lot of content, consistently. However, my schedule is more limited. I couldn’t spend all that time browsing Pinterest and manually pinning.

    Enter Tailwind, my Pinterest lifesaver. Every week, I spend a few hours scheduling out content for the entire week, and I let it go automagically. The only thing I have to worry about is making sure that I have scheduled the week, and I’m golden. Now, I will say that I still lay in bed before I fall asleep pinning random things….but now I do that on a secret board, so my followers don’t get inundated with one topic.

    The thing is, Tailwind isn’t 100% intuitive, BUT there are courses out there to help you learn it well. I took a Tailwind bootcamp from SaundersSays that is the prototype for her Totally Tailwind course, and I learned SO MUCH. This investment in learning how to use tools effectively has helped me be consistent and strategic.

    Want a free month to try Tailwind out? Click HERE to try it out for one month for FREE, and get your pins working for you!

    I Started Pinning on Pinterest Consistently

    A huge part of using Tailwind was that I began pinning more consistently. Most bloggers would say that you need to be pinning around xx pins per day. However, the thought of that was incredibly intimidating. Rather than starting with that amount of pins per day, I decided to start with 15 pins per day.

    Here’s how it worked:

    • 15 pins per day for 2 weeks
    • 20 pins per day for 2 weeks
    • 25 pins per day for 2 weeks

    And so on….you get the idea. That meant that I could get used to finding quality content and build up the discipline of pinning consistently. Rather than starting with my desired end goal and burning out quickly, I was able to slowly build the discipline.

    Now, I pin about 30 times a day, and have a growth trajectory. I incorporate more and more of my own content as I am sharing the content of others, leading to more traffic on my blog.

    I Started Pinning Strategically

    Like most people who use Pinterest, I pinned what I liked. I pinned recipes, travel photos, and hand-crafted leather goods (I am a sucker for well-made leather items – I can’t help it). If you followed me, you’d find that my feed would be an explosion of interests: a barrage of pins about Tieks; an onslaught of Trim Healthy Mama recipes, and then, a pile of pins about leather conditioner.

    Worse, however, was when I’d write a new blog post and create pins. I’d pin it all at once, to every applicable board, instead of spacing it out. A flood of a single pin would hit my feed, creating an aesthetic attack.

    My pins now hit a very particular ideal client:

    • someone interested in a passive-income business
    • busy woman with health and balance in mind
    • entrepreneurs who want to find exceptional resources
    • women who like feeling put together with a minimalist or capsule wardrobe
    • those who like pretty, easy to apply nail polish

    I catch followers who find any of those items interesting, but now my pins are more focused and balanced around these topics.

    Now, I should add a disclaimer here, because let’s be real, Pinterest reach can be a vanity number. It simply means that someone, somewhere, SAW that your pin existed. It’s not a number that shows interaction; clicks, saves, or conversions. HOWEVER, creating more content has definitely led to an increase of my personal site traffic, and Pinterest is the number one source of traffic to my website. The more that I create and share, the more clicks and visits that I get to my site.

    So tell me – how has Pinterest impacted your site? Have you seen your traffic increase?

    Was this helpful? Sharing is caring – pin it!

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  • 2019 Blogging Lessons Learned

    I have been blogging here since August 2017. My little blog, armed with 8 posts, went out into the wide wonderful world. I was focused on blogging about LuLaRoe and direct sales, and saw myself doing that until the end of time. It’s funny how life has different plans, right? Now, I blog about Color Street, blogging, mindset, and entrepreneurship (yes, hang tight, my content plan for 2019 is AMAZING). I started to narrow my focus a bit and have some epiphanies (read about that HERE). As I usually do at the end of every year, I have been doing a lot of thought about lessons learned in 2018, and I figured it was time for a blog post. So, without further ado, here are some of my 2019 blogging lessons I learned in 2018 and will be applying to my work in 2019..

    Blogging Lesson Learned: Be Consistent

    A little bit every day is better than a LOT on only one day. This may seem like a no-brainer to you, but it’s not something that I mastered. In fact, since I work part-time, my Mondays are my “GSD” days – GET STUFF DONE. Over the weekends, I would sit for two hours until my butt was numb, scheduling Pinterest content for the month. I’d pound out three posts, make graphics, post them to Pinterest, and then I would let everything sit for two weeks, until I simply repeated the process.

    I don’t know about you, but that is just no way to run a business – and yes, a blog IS a business – expecting to see results. Here’s the thing: the old adage asks:

    Q: How do you eat an elephant?
    A: One bite at a time

    A business can be seen as an elephant. It’s HUGE. It’s important to remember that small, consistent steps are going to help the most in the long term. I do my best to batch content as much as I can, but the one thing that is different when I am blogging at my best is that I am doing daily blogging tasks, no matter if they are big or small.

    I talked about consistency just a bit in my Pinterest post – I went from only 10,000 views on Pinterest a month to 1.2 million views (and counting!) HERE.

    Blogging Lesson Learned: SEO is Important

    Take time to learn some SEO. SEO, or Search Engine Optimization, is how you get found by Google. That’s a simplistic description, because the entire process can be a bit more complicated than that, but a little bit of SEO can go a long way in helping you get found via Google – and then, by your ideal reader and client, which leads to higher conversions, higher income, and you just win.

    Best part is, SEO is not rocket science. It’s relatively easy to take steps to optimize your content to be found on Google. Free plugins for WordPress, such as Yoast, help you to create end-user friendly pages, optimized with keywords.

    Blogging Lesson Learned: Invest In Your Own Knowledge

    As with pretty much anything, you’ll only get as far as you push yourself in blogging. When you invest in yourself, with both time and resources, you WILL experience a return in that investment. It may be a slow climb, but after educating yourself, you will be surprised at the fountain of knowledge that comes from your mouth when others ask questions.

    I’ve been using my commute time to work as personal development time to listen to Podcasts, and have learned so much (you would not believe how much FREE information is out there on the internet, ready for anyone who is willing to do the work to sleuth it out!). Here’s a list of a few of my favorites:

    • Recipe for SEO Success with Kate Toon
    • Divi Chat
    • WP the Podcast
    • Goal Digger Podcast by Jenna Kutcher

    This was such an important lesson for me that I wrote a whole blog post about it highlighting my favorites!

    Blogging Lesson Learned: Make a Content Plan

    One of my biggest mistakes in 2018 was that I did not make a good solid content plan for my blog, and that cost me immense growth opportunities. I had reached a bit of a stride with my blog when it focused on LuLaRoe: I consistently had nearly 200 hits a day on my blog; my affiliate income was growing; and I was progressing.

    When I changed my blog and deleted content, I didn’t make a solid plan. I knew that I was going to talk about Color Street on my blog – a lot – and that I wanted to make income from it. But I didn’t do the work to make all of that happen. Yes, I have a bunch of Color Street posts, and am dominating Google page 1 (even position 1) for several Color Street-related posts (holla, Paris Couture!), BUT here’s the thing: a few posts does not a content strategy make.

    If you ask any full-time blogger about secrets of success, you’re going to find that they don’t do things willy-nilly.

    Protip: you don’t need a fancy planner. I do most of my planning in my Erin Condren Life Planner. I have a notebook with my January 100 plan (yes, my goal is to get to 100 posts by the end of January). Over the holidays, I am already creating my email marketing plan all the way through June. You’ll find that many of the most successful bloggers have a content strategy and a plan on how they will get there, and it stretches out far into the future.

    It ca be tricky to shift your vision and plan to be more than simply write and publish, but a few tweaks in how you do things will pay off in the long run and help you be far more consistent than ever.

    Blogging Lesson Learned: Don’t Be Afraid of Change

    When I left LuLaRoe, I deleted 20+ posts from my blog. I had finally reached 40 posts, and was starting to achieve a bit of a stride here in my corner of the internet. Consistent hits, affiliate sales, etc. I was going strong….and then suddenly, half the content on my blog was no longer relevant…and then, gone. People would search the internet for their favorite LuLaRoe styles, and be funneled to my Color Street facebook VIP group. Not the best sales funnel, right? No one searching for leggings wants to be directed towards nail polish – and if they do, well then, COME ON OVER. I want to help you!

    Joking aside, I deleted nearly 25 posts from my blog, as they no longer fit the purpose and need of my blog. I went through a rebrand, and set up a new look and feel. Dying a little on the inside, I watched as my hits per day plummeted, with a mere 20 or so hits per day during the summer, after I ripped the proverbial band-aid and deleted irrelevant content. It hurt. Badly.

    But here’s the thing: removing the old content allowed me to be able to rebrand and make the changes that I needed to make in order to be able to move forward. I was no longer funneling people with old content to a new group with an entirely different focus. And best of all, this allowed me to make the shift that was necessary for me to move on.

    So if you’re a blogger, tell me – what did you learn in 2018? What were your big takeaways, and how will they impact you in 2019?

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