Direct Sales

  • Amazon Prime Day Picks for Direct Sellers

    Amazon Prime Day is coming on July 16-17. That should bring joy to every direct seller’s heart. Prime is a life-saver for the busy business owner; delivering pretty much anything needed to their door. I mean, who doesn’t love getting supplies delivered to their front door, so they don’t even have to put on pants to get the ring lights, shipping supplies, customer gifts, and anything that is needed. I mean, why wouldn’t that be wonderful? Here’s a list of 3 Amazon Prime Day picks for direct sellers.

    Prime Day Pick: Amazon Echo Dot

    Once you get a little piece of Echo technology in your house, you never go back. This little handy dandy device has been one of my favorite Amazon purchases. Why get an Echo dot? Here’s just a few of the basic capabilities:

    • Play music while you work
    • Listen to Audible books while you work (this is my favorite usage – I am able to use my time effectively).
    • Use Echo devices to create an intercom in the house

    Also, the joy of the Echo device is that it typically goes on sale for Prime day – historically, a deal has offered two for a discounted rate, or a discount off one device. This was the number 1 seller worldwide last year for Prime Day.

    Don’t forget to check out the Amazon Echo Show, where you can have a screen too! It’s currently on sale for nearly 50% off leading up to Prime Day.

    Prime Day Pick: Instant Pot

    An instant pot will always be on the prime day picks, and there’s no disputing it. The instant pot has always been one of the top sellers on Prime Day, and was the number 1 item in Canada last year.

    Here’s why you need it.

    Picture yourself. It’s been a busy day, planning parties, making graphics, connecting with your team, and hustling hard. Suddenly, like magic, it’s dinner time. AGAIN. How does that happen every day? Throw your ingredients in the instant pot, turn it on, and VOILA! You have an amazing, home-cooked meal ready in minutes rather than the hours that a traditional crock pot would take.

    Typically, the Instant Pot is one of the best deals on Prime Day, and can be scored for nearly 50% off the normal retail price. Fun fact: rather than waiting for my instant pot to be purchased from my registry for my August wedding, I purchased mine on Prime Day in July 2015, and she’s still going strong!

    This pack of Instant Pot accessories will get you everything you need to rock the Instant Pot!

    Prime Day Pick: Audible Membership or Kindle Unlimited Membership

    One of the top questions that I hear from direct sellers is a request for book recommendations. Many trending books in the business world are on the top seller list, which can get expensive. When I priced books for myself, they were typically $12-25 each. That adds up quickly, and led to me finding Audible.

    With Audible, I receive a “credit” monthly, which I can redeem for any book I choose. Audible has literally thousands of titles to choose from. I’ll be honest – I strategize for my books. In fact, every other month or so, Audible offers a “2 for 1 credit” sale, and I get books from my list then. My monthly Audible credit is GOLD and allows me to plow through books about strategy and mindset that my budget minded self would never otherwise get the chance to read.

    Even better is that Amazon is offering 66% off a three month membership: click here to get started!

    If you want to try Kindle Unlimited, Amazon is offering a 3 month membership for 99 cents. If listening to audio books isn’t your jam, that’s ok! The handy dandy Kindle reading app lets you take your books with you where ever you go.

    Need some ideas to start your list? Here’s five books that influenced my business.

    If you’re one of the holdouts who doesn’t have a Prime account, click here to fix that and get a free 30 day trial. It’s going to change your life! So tell me….what is on your list for Prime Day?

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    Prime Day Picks for Direct Sellers

  • How to Create the Perfect Hostess Packet

    I’ve had a few folks ask about my ColorStreet hostess packet, so we’re just gonna whip up a nice blog post about it. It’s important to spoil your hostesses up front so that they are going to do the extra work in their parties in order to get better rewards. Here’s a breakdown of what I put into the perfect hostess packet.

    The Perfect Hostess Packet Breaks Down Party Rewards

    In every hostess packet, I include a print out of the host rewards that a hostess can earn at the party. I make sure to mark on that sheet: my host needs to know the potential of what they can earn! This includes all potential booking specials from the party.

    Don’t be afraid to have a goal for the party. Make sure to circle the “goal” for the party, and say “let’s shoot for these rewards!” This helps the hostess have a goal to work towards, and you help build confidence by saying that you believe that she can achieve these levels.

    The Perfect Hostess Packet Includes a Booking Gift

    One of the unique things about ColorStreet is that it puts it upon the stylist to give the first gift with a nail bar. My preference is to give a hostess a full set of nails, preferably a special set (if it’s around a holiday, a holiday set, or a summery or spring looking set).

    With the set, I include a note that says “just because I believe that you can hit the $150 in sales to get the free gift, I’m going to start you out with this!” That shows the host that I believe in them and their party (do you see a trend of instilling confidence?). Additionally, I want the host to have a full set of strips so that they can apply LIVE during their party to show folks how easy it can be! The way to make sure that they do it? Send them a set. Easy peasy.

    The Perfect Hostess Packet Includes a Catalogue and Helps With a WishList

    It’s the digital age; I know. Everything that you need to know about everything is already on the internet. Let’s be real though, there’s something magical about a catalogue so that you can mark all your wants and desires. However, don’t just send a catalogue – mark a few of your favorite designs for your host, AND include a set of sticky notes so that she can mark her favorites too. You may direct her to a few things she never thought of before.

    The Perfect Hostess Packet Includes a Little Extra Somethin-Somethin

    A Starbucks gift card rounds out my hostess packet. I put it In the packet just as a little extra something so that she can have an extra little something to enjoy as she makes her wish list. Here’s the thing: at a party, a host should feel special and appreciated. Why NOT send a gift card to a popular coffee shop? This also helps create a set-aside experience to make the wish list.

    Excited about creating a host packet? Here’s a list of recommended items from Amazon that you can use to create the perfect hostess packet! While we’re at it, you should check on my blog post on 3 Simple Ways to Turn Samples into Sales here. Interested in joining my ColorStreet team? I’d love to invite you to join my opportunity group on Facebook where you can ask questions.

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  • 3 Simple Ways to Turn Samples Into Sales

    If you’re part of a direct sales company that allows you to send samples, that’s a great thing! That means that you get to work with your clientele on a “try before you buy” basis so that they can see your product without risk; without paying for the whole thing. Most of the time, the ability to give samples leads to loyal customers later. However, samples require a great followup strategy in order for them to be effective – so here’s my answer to the question, “I’ve sent samples, now what should I do?”

    Follow Up on Samples in Two Days

    Let’s say that you’ve sent samples in the mail. You’ve collected their information (make sure you get a way to contact them; an email address or a connection on Facebook). Send them a message two days after you send the sample. Here’s a quick run-down of what that message should say:

    “Hey [friend], just wanted to let you know that your samples hit the mail two days ago and you should be getting them anytime now! I just wanted to make sure that you have instructions on how to use them – here’s a few links to get you started! I value your opinion, so I’m super excited to hear what you think of them!”

    Here’s what you did in that message:

    • Told them to be watching their mailbox, which builds excitement
    • Gave them needed information to be able to use the samples
    • Told them that their opinion of the product is important to you

    This message doesn’t necessarily require much of a response, so if you just get a thumbs up on Facebook, don’t be offended. You didn’t ask a question that necessitated a response, so you’re golden.

    Follow Up on Samples in Two Weeks

    Assuming you haven’t gotten an OMG WOW THIS PRODUCT IS THE BEST message from your person, you need to follow up. Two weeks from the time you dropped that sample in the mail, you should be sending another message. Here’s what you should say:

    “Friend, I am SO EXCITED to hear what you thought of the sample I sent you! Have you used it yet? I cannot wait to hear your opinion!”

    Here’s what you did in that message:

    • Reminded them that their opinion was important to you
    • Reminded them that you HAD sent them something
    • Asked them if they had USED the item you sent (an unused sample does no one any good)

    This gives you the chance to see if they’ve actually used the sample that you sent, and if they are ready to buy the real product – this is a great time to ask them if they’ve had a chance to look at your website, and what is their favorite. Keep the conversation going!

    Follow Up on Samples in Two Months

    This is my favorite part of the follow up process, has the potential to be the most fruitful, and is one of the most easily forgotten. Two months after the samples? Well, hopefully, the sample netted sales, but this is the perfect time to follow up and ask about hosting a party. Of course, don’t message that person if they provided negative feedback and hate your product – you’ll just annoy them, and end up frustrated.

    “Friend, I just wanted to see if you’ve given any thought to that sample I sent you – I LOVED that one for you! I know it’s been a while, but I was thinking that if you liked it, we should see about getting you some more for FREE! I love doing Facebook parties with my peeps – do Sundays, or Thursdays work better for you?”

    Here’s what I did:

    • Reminds them I haven’t forgotten them
    • Their sample was picked especially for them
    • Tells them that they can get MORE for FREE
    • Does not give a “yes or no” question

    This two month followup can often be JUST long enough, if they made a purchase, to catch them right at the time when they are ready to buy more, and your thinking of them at just the right time can net a party – and potentially even a future teammate. Want to learn more about follow-up? Take this course from the Sassy Suite.

    This magical two-two-two month follow-up will help you find and connect with excellent customers, and help build your team. I apply this to my ColorStreet business – would you like to learn more? I’d like to help coach and mentor you into an excellent and fulfilling business. Join my team’s opportunity group here to find out more. Here’s a post about how to choose a direct sales sponsor – I think you’d really like picking me!

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  • Why I Switched to ZenSales for Shipping

    Shipping is arguably one of the most time-consuming tasks that an inventory-based seller does. Granted, a lot of what we do takes a lot of time, from unpacking boxes, creating outfits, maintaining accurate inventory, however, the packing and shipping is one of the necessary tasks that I find most tedious. In a different timeline, where I have unlimited time, I would hire someone to handle all my shipping, but I currently choose to maintain full-time employment (I love what I do, and that’s a totally different story). I recently made the switch to ZenSales for shipping, and here’s why I switched to ZenSales for my shipping (and why you might want to do that too). Read to the end, I have a code for $15 worth of postage for you!

    ZenSales Offers Bless Integration

    This is the number 1 reason you want to switch. I promise you, you want to do this. It literally takes about 3 clicks to print a label, as opposed to the excessive copying and pasting that I was doing with my previous shipping provider.

    ZenSales automatically pulls in the shipping information provided by the customer at the time of purchase. You have the option to be able to edit the address if needed (for example, if the customer is purchasing a gift, they might not want it shipped to their billing address).

    The automatic integration with Bless also eliminates the margin of error that can happen when shipping. Sometimes copying and pasting is not foolproof. Since we are humans doing the work, there is a rare chance of error. Eliminating the copying and pasting helps eliminate the potential for error.

    ZenSales Offers Text Alerts

    Supply and demand is a funny thing. You can plan and project all you want as a company, however, sometimes demand exceeds supply. It just happens. That’s exciting, because it means that LuLaRoe is consistently growing and expanding as a company and people want product.

    ZenSales provides a service where you can receive text alerts when items in Build, the retailer’s back-end office, are stocked. I get alerts on my phone when items are added, including the new Elegant Collection that was just released.

    Trust me, the second Sarahs are stocked, they are sold out because retailers get that notification, and drop everything and RUN to Build to order. Don’t miss out.

    ZenSales Keeps All Your Tracking Numbers in One Place

    One of the ONLY things that I miss about the old Bless system was the ability to mark items as shipped. That function saved my butt more than once, because I would scroll through the list of orders and look for all of those tell-tale checkmarks that showed me that I had completed every order and that my customers had happy mail on the way.

    Since the switch to the new Bless system (which just keeps getting better and better), I have lamented the ability to mark items as shipped. ZenSales puts them all in one spot, all lined up in a row. Additionally, it marks items according to their USPS status more accurately than some other shipping systems I have used in the past.

    Oh, and the emails that customers receive with their tracking number that says their order has been shipped? It includes a rundown of what is in the package. Praise be.

    Details on ZenSales and How to Sign Up

    ZenSales costs $15 a month. It includes text alerts, shipping, customer management, order management, and more features on the way! Live features are rumored….and I would LOVE to see a loyalty punch card. The text alerts by themselves are $5 a month, so upgrading to the complete package is worth the money. Additionally, they offer a 1-week trial, so you can’t mess up! Most shipping services carry a minor fee, so this isn’t unusual.

    Convinced? Need some Zen in your life, just like I did? Click here for your $15 in postage credit.