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2019 is here, and it’s time to look forward to spring fashion trends. Pinterest is already starting to rev up spring looks. Color Street stylists are already looking ahead on the calendar for when they can expect the Spring 2019 catalog to launch. Read on to find my predictions of when the Color Street Spring 2019 catalog will launch, as well as what to expect from the new catalog.
When Will the Color Street Spring 2019 Catalog Launch?
Because Color Street is a young company, there is not a lot of history of previous releases in order for current stylists to work on predicting releases. However, in 2018, many of the executives were on a trip to New York City in February, and during that trip, they were given most of the sets that would be coming out in the spring 2018 catalog. Most of the executives went live in their team pages, showing off the new sets for their teams. With the fact that the Color Street cruise is happening this year, I imagine that it will go differently.
Presidential Circle Members (senior executive directors and above) will be at headquarters for meetings this February, so I predict that they will get the sneak peek during that trip. I doubt they will show the sneak peek; I think that they will tease their teams about amazing things to come. The Color Street incentive cruise is at the end of February/beginning of March.
However, I believe that the new Color Street Spring 2019 Catalog will be available for ordering in March 2019. I predict that it will be previewed on the first day of the cruise and stylists will receive an email with the opportunity to pre-order a pre-set selection of the sets at the end of February (which is a great boost for end-of-the-month sales). I predict a full launch of the spring catalog in mid-March.
But hey, I could be TOTALLY wrong; you never know!
What New Colors Can We Expect to See in the Color Street Spring 2019 Catalog?
Sometimes on Fridays, Melissa Soete, VP of Sales Development, will go live in the official Color Street stylist Facebook group and show stylists life in the Color Street home office. She stopped to visit Bill Boraczek, the Chief Marketing Officer, and he showed stylists his wall of fashion inspiration, with colors from the fashion runways. Based off knowing that Boraczek looks to the fashion runways for inspiration, here are a few of my predictions of what we will see in the Color Street Spring 2019 catalog.
Animal Prints – ESPECIALLY Leopard Print
I never understood discontinuing Safari Chic and Serengheti Stripes, if we’re being brutally honest. Leopard print is a huge trend, and not one that most folks are wearing as their primary texture (ie, shirt, skirt, etc). Most “real life” folks – i.e., those who are not walking the runways, incorporate this trend via accessories. I personally wear Leopard print Tieks, and LOVED my Safari Chic nail strips. It was a way to feel trendy, without feeling like I needed to watch for hunters.
Animal prints continue to appear on the runways, so my prediction is that redesigned animal prints will appear in the Color Street Spring 2019 catalog.
We. Need. More. Pink.
(Bill, ahem, did you see that?)
Color Street did good by adding a bunch of nudes last fall, but now they need to step up their pink game. Yeah, yeah, yeah – we’ve got Charleston Blush and some lovely mauves. Thank you. And yes, adding Maine-ly Mums WAS a good move, but we need a bigger range of pinks. We especially need a pink glitter with a denser glitter coverage than LA Dreams. Think Rio Red, but a pink version.
Additional Sports Overlays
The introduction of the Color Street sports collection this past fall was FANTASTIC. However, there are a few holes in that collection that need to be filled, and what better time to add new sets than a new catalog release? I anticipate that we will see at least baseball and volleyball.
An Overlay Strip Collection
I strongly believe that Color Street has been testing the waters on overlay strips. These strips, intended to be worn as a second coat, will change the look of the original nail polish color. Incoco, the parent company of Color Street, has silver and gold glitter overlay strips, so it totally CAN be done. I personally believe that Color Street has been slowly introducing different types of designs, such as the glitter-dipped line.
The sports collection, as introduced in Fall 2018, is, I believe, a harbinger of overlay strips to come. Stylists are now used to them, on a smaller scale, and will be able to provide better customer service and application troubleshooting for a wide release. One of the Valentines Day 2019 sets is a clear base with a pink glitter-dipped effect, so I imagine it won’t be long until we see more glitter-dipped overlay strips.
Here’s what I
think hope we will see:
- Silver glitter-dipped overlay
- Gold glitter-dipped overlay
- Black lace pattern overlay
- White lace pattern overlay
Don’t you think that this is going to be a great addition to the Color Street catalog?
Color Street Petites Line
It’s about to be time for those folks with teeny-tiny nails to embrace trouble-free Color Street. I anticipate that many of the colors that are part of the main line of Color Street will be recreated in smaller sizes.
Now, my theory is that there will be a “small” launch of petites, with the most popular Color Street colors, and the line will expand. I would anticipate seeing 10-15 of the most popular glitters and designs, with more being added.
New Kitschy Designs
Okay, so if you’ve watched the evolution of the Color Street catalog, you’ve seen Color Street become more sophisticated and trendy. The catalogs are getting better and better, providing an array of items that are perfect for any and every woman. The work of talented artists shines through, and I am more and more amazed at each new catalog.
However – Color Street needs to remember that sometimes, kitschy is what people want in nail art. There is a definite market for people who want sophisticated solids, and grown-up patterns that are professional and elegant. There is an equally viable market for those who want llamas and cactuses and constellations and cupcakes and palm fronds and coffee cups and pawprints. Occasional Color Street consumers will buy a bottle of liquid nail polish for their solid color manicures and pedicures and will splurge on fun sets. Many of my customers who try Atlantis (the mermaid tail set) fall squarely into that category.
Providing a wide range of fun nail art will ensure that Color Street will explode in growth.
Full Sale Ahead Dupe
The Black Friday exclusive shade was such a hit that it sold out in two hours. Stylists clearly liked it, and in the weekly call, Color Street folks said “noted.” They said that they would not bring back the exact shade, but that we could expect to potentially see a new similar shade available.
I predict that we will see a VERY similar glitter shade in the new Spring catalog.
Summer Limited Edition Prediction: Neons
This is a bonus prediction, because I’m feeling generous. Neons have featured on the Spring/Summer 2019 fashion runways, and I strongly believe that we will finally see Color Street launch a neons collection this year.
I mean, could there be a more perfect time to launch neon nail polish? These bright colors will be PERFECT for summer; the beach, and vacation.
What Current Color Street Nail Strips will Retire from the Spring 2019 Catalog?
This is a tough one, because every time that retirements are announced, I am sad to see favorites disappear from the lineup.
Here’s how many strips have retired from each catalog release:
- Fall 2017 Catalog – 15 strips retired
- Spring 2018 Catalog – 33 strips retired
- Fall 2018 Catalog – 24 strips retired
Note: these are NOT ANNOUNCED AS RETIRING – this is MERELY my personal predictions. I have NO connections with anyone who would be choosing retiring strips; this is my personal choices of what I would retire based off my current perspective. Picking strips to potentially retire is hard, but here are my picks (make sure to follow along to see if I am right, ok?):
- Venetian Masquerade (glitter)
- Wisteria Lane (glitter design)
- LA Dreams (glitter)
- Crystal Cave (design)
- Andalusia (design)
- Saloon Girl (design)
- Chateau Marble (design)
- Cuban Summer (glitter-dipped)
- Danube Cool (glitter-dipped)
What are your thoughts? What are you hoping to see in the Spring Catalog? Make sure that you sign up to request a copy of the catalog here, and join my VIP community on Facebook HERE. Tell me in the comments, if you had to pick any sets to retire, which sets would you choose? Want a free sample? Get started HERE.