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You’ve signed up for your direct sales business. You’ve paid for your kit, gotten the company pep talk, your sponsor has talked you through what you need to do to get started and achieve your goals, you love the product and OMG THE WORLD NEEDS TO KNOW ABOUT YOUR NEW HUSTLE. I mean, you’re going to build an empire, right? So the next step is to create your Facebook VIP group, and you should add all your friends, obviously. Wrong! We’re here today to talk about why you should never just add friends to your VIP group.
Blind Adds Are Rude
I know. It’s blunt, but it’s the truth. The first thing that I do when blindly added to a VIP group is leave. I don’t look around; I don’t pass go, I don’t collect $200.
Now I know, some of you may be clutching your hearts and wondering WHY HOLLY. Yes, I know it seems disrespectful and rude. However, I would find it equally rude if I was walking by someone’s house and they grabbed me, pulled me inside, and began trying to sell me something. Honestly, I’d probably call the police.
Let’s take it from another approach: have you ever seen the Dead Sea scrub people at the mall kiosks? They just call you to look at what they have, and smear product all over your hands before you can get away and you’re trapped in their net as they rub stuff all over your hands. Their product may be the most amazing product in the world, but I will not stick around to buy it.
Blind Adds Don’t Show Value to Relationships
I get it. Your product changed your life. It’s amazing. That’s why you signed up, so of COURSE you want to tell everyone that you know about this amazing new hustle. It only makes sense.
However, you will reach me best when you show me that you care. If you simply try to sell me a product, it tells me that you want to make money. If you show me that the product brings me great value, I am going to listen to what you have to say. Let me give you two different messages with these approaches. We’re going to use nail products as the example.
“Holly, I just started selling ColorStreet, and I am building an EMPIRE! I want you to join my team!”
Let’s take a look at the other:
“Holly, I know that you said you really love having your nails painted. You are SO busy, with work, and your direct sales business – can I introduce you to ColorStreet? You can get a perfect, long lasting manicure in 5 minutes! Can I send you a sample to try out?”
Friends, that second example SPEAKS to me, because it changed the focus. At the end of the day, I don’t necessarily care about YOUR empire. I care about what impacts me. Show me value, and you never know, I just may become a major part of your empire.
Blind Adds Bring Dead Weight
Some people are just too nice (they are the people who thought I was super rude about immediately leaving groups). They may take a look at your group, but stay in there. They just might turn off their notifications, or they may unfollow your group, but politely stay in.
Well friends, that is not helpful. Those oh-so-tricky Facebook algorithms are made to show people interest community-oriented content. You post in a VIP group with a bunch of people who don’t ever interact, and you’re not going to be seen. In the long run, this hurts YOU and your business. That personal connection with people is key to direct sales: the beauty of direct sales businesses are that personal connection; you profiting from the connections of people in product. Blindly adding folks to your VIP group sets a precedent for an impersonal connection.
Want to learn more about how you can help build an excellent business through relationship marketing? Here’s a blog post with lots of tools to help level up YOUR business. Oh, and if you need amazing nails that last, I have the hookup for you. No empire necessary. 🙂